![]() It's the kind of publishing strategy that - paired with Facebook's recent decision to drive more traffic to publishers - has put Upworthy, according to the very roughly reliable traffic measurement service Quantcast, into the top tier of American publishers by traffic. (The existence of the "knockout game" is a matter of debate.) Others are more straightforwardly heartwarming: " These Lovable Therapy Dogs at Walter Reed Make Life Just a Bit Better for Wounded Vets" (14,000 likes). " Judge Jeanine Takes Obama to the Woodshed for Lying in This Scathing Tongue-Lashing" (26,000 likes). Then He Learned About the 2nd Amendment" (51,000 Facebook likes) and Some recent headlines mirror Upworthy's play on the "curiousity gap" and its ideological appeal, like " This Teen Thought He Could Knockout an Innocent Victim. ![]() ![]() The Independent Journal Review - which is invisible in the heated Beltway arguments among sites from the venerable National Review and Weekly Standard to the newer Breitbart, Free Beacon, and Daily Caller - appears to have outstripped all of them in traffic with a strategy that mimics its wildly successful liberal cousin, Upworthy. A newer conservative website, run by insiders but with an outsider appeal, has rocketed past its better-known competitors in traffic by aiming intensely at social sharing and taking advantage of a massive and accelerating shift toward Facebook as the key source of traffic to publishers.
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